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Agent Leadership Council

KELLER WILLIAMS ALC | BUILT FOR AGENTS BY AGENTS

At Keller Williams Realty, because we genuinely believe our associates are the drivers of our success, our Agent Leadership council has a say in how the business is run. ALC members individually vote for what is best for the greater good of the entire company. The ALC acts as the Market Center's "Board of Directors." They are the guardians of the culture. All ALC members enter into a covenant agreement of ALC responsibilities with their Market Center peers. One of the most significant aspects of the Keller Williams Realty model is the Agent Leadership Council

The ALC is the highest honor that can be bestowed on an agent. It is an opportunity for the Market Center's best and brightest to hone their leadership skills and build their business communally. ALC Members receive personal benefits from each area of opportunity in Growth, Productivity, Profitability, and Culture. Leaders created the ALC for leaders to build empowering relationships with other top agents to mastermind reaching their goals. Spending time together creates a bond that inspires cooperation and a collaborative drive to achieve these goals. In addition, ALC members have the opportunity to lead committees and master the art of achieving results through others.

The Keller Williams ALC, or Agent Leadership Council, comprises the top 20% of agents in each office. This dynamic 'board of directors is actively involved in the leadership decisions that make the office more productive and profitable. Their roles are to inspire, motivate, participate and listen. With input from these associates, each office can tailor its strategies to thrive in all stages of the Market.

  •  ALC members are educated on the issues and discuss and debate the issues.
  • Inspire and create leadership. • Provide unity and a spirit of team support.
  • Produce innovation, creativity, and leadership for implementing these ideas.
  • Keep our professional standards and public image world-class.
  • Work toward helping our associates become the very best salespeople and business people possible.
  • Assist in setting annual Market Center goals and plans, and take an active part in implementing the plans.
  • Help the Market Centers achieve these goals

KELLER WILLIAMS ALC MEETINGS – WHAT HAPPENS?

Meetings take place monthly, and all agents in the office are encouraged to attend to offer their advice and suggestions. The following criteria are discussed at each meeting:

  • Develop policies and guidelines for the office (market center)
  • Associates discuss concerns they may have regarding how business is being handled
  • Set standards in the market center
  • Resolve any problems that have arisen
  • Mastermind strategies to support and grow the current office business plan
  • Be protectors of the company culture


 


Career Development Committee
The Career Development Committee assists in the overall educational Growth and Development of Brokers within the Market Center. It brings informative training and education programs to the MC and works closely with the Director of Growth & Director of Productivity Coaching.

Culture Committee (Learn More)
The culture committee is a group of diverse people from different parts of an organization who meet and interact regularly to help promote, address, and work on shaping the culture of a company.

Diversity,Equity & Inclusion Committee (DEI)
This committee is a platform for each Market center to develop and promote strategies and best practices within the realms of racial, social, sexual, gender, age, disability, socioeconomic, and religious diversity for the betterment of Keller Williams culture.

Finance Committee
The Financial Planning Committee monitors and analyzes income and expenses to improve the overall profitability of the Market Center. The committee also educates brokers on financial systems and monitors business through Profit & Loss Statements and Agent Financials.

Growth Committee
The Growth Committee assists in the overall growth of the Market Center and works with the investor(s) and TL in identifying and attracting other associates to the Market Center.

Another role of the agent leadership council is to assist associates in the office. New agents have many questions, and who better to answer them than those who have been there and know how to handle certain situations? Also, since these ALC members are active in selling real estate, they can be shadowed by newer agents. Finally, there's nothing better than watching a seasoned pro generate new business. They are treated as business partners rather than just a number. This gives agents a passion for ensuring Keller Williams is the best place to run a real estate business.